Studio West Print Collection
MY ROLE: Project lead for the Desenio Studio West print collection
SKILLS USED: Marketing Strategy, Project Management, Cross-Functional Team Management, Partnership/Influencer Management, Paid Social Management, Graphic Design, Contract Negotiation
The Desenio Studio West partnerships consisted of a print collection with four content creators; Allegra Shaw, Blake Healey, Katie Morton, and Michelle Infusino featured in the prints themselves. I accompanied the Desenio design team in Joshua Tree, California to photograph all four partners for the print collection which launched in September 2022.
My position as project lead consisted of the creation of strategy, outreach, contract process, project timeline creation, glam and wardrobe coordination, content and collection direction, and reporting. I was the main point of contact for all four content creators’ teams and all Desenio internal teams (creative, e-com, IT, operations, PR) to ensure the partnerships, content, and print collection came to fruition.
Results
The partnership resulted in increased brand awareness and sales for Desenio with 34 pieces of content posted by Desenio’s partners featured in the collection from BTS content of the photoshoot up until launch and post-launch of the print collection.
Organic Likes
35K+
Organic Impressions
1.2M+
Landing Page Views
12K+
Content
Led all content strategy, requirements, and direction working alongside the creators to ensure consistent brand messaging while also staying true to their individual voice. The content consisted of behind-the-scenes coverage at the photoshoot to tease the collection, posts at the time of the collection launch, and continued posts after launch to continue coverage and interest from consumers.
Instagram, TikTok, YouTube, Pinterest
Paid Content
Led paid social strategy, content direction (including image and video editing), and implementation across Instagram, Facebook, TikTok, Pinterest, and Snapchat.
