Desenio x Lone Fox Design Series & Print Collection
MY ROLE: Project lead for the Desenio x Lone Fox Partnership
SKILLS USED: Marketing Strategy, Project Management, Cross-Functional Team Management, Partnership/Influencer Management, Paid Social Management, Graphic Design, Contract Negotiation
The Desenio x Lone Fox partnership consisted of both a print collection and a design series with makeovers showcasing how Desenio art can transform different spaces. We partnered with Lone Fox Home by Drew Michael Scott who has an audience of over 4M combined on YouTube, Instagram, and TikTok.
Desenio Design Series
Episode 1
Desenio Design Series
Episode 2
Desenio x Lone Fox
Print Collection Launch
Desenio Design Series
Episode 3
The strategy included working with an interior influencer with a dedicated audience that follows for both inspiration and purchase intent.
My position as project lead consisted of the creation of the strategy, partner recommendation and decision, outreach, contract process, project timeline creation, Stockholm visit coordination, content and collection direction, and reporting. I was the main point of contact for both Drew’s team and all Desenio internal teams (creative, e-com, IT, operations, PR) to ensure the partnership, content, and print collection came to fruition.
Results
The partnership resulted in 38 pieces of content posted on Lone Fox channels and 16 pieces of content posted on Desenio channels. The print collection is Desenio’s top-selling ambassador collection to date.
Impressions/Views
10M+
Likes
300K+
Landing Page Views
100K+
Content
Led all content strategy, requirements, and direction working alongside Drew Michael Scott to ensure the direction of each episode featuring Desenio products prominently while also being true to Drew’s voice and content.
Content consisted of long-form YouTube design makeover episodes along with consistent coverage on Instagram and TikTok.
click to view the original posts
Desenio Design Series Episode 1
Desenio Design Series Episode 2
Desenio Design Series Episode 3
& Desenio x Lone Fox Print Collection Launch
YouTube Comments:
Influencer Coverage
Paid Content
Led paid social strategy, content direction (including image and video editing), and implementation across Instagram, Facebook, TikTok, Pinterest, and Snapchat.
Press Coverage
YouTube Design Star Drew Michael Scott Shares His Decor Sources and Inspirations, From CB2 to Ballerinas - Hollywood Reporter
Desenio x Lone Fox Home: The Wall Art Collection Every Millennial Needs - Home & Texture
This 90-Year-Old, 290-Square-Foot Studio’s Redo Is Renter-Friendly - Apartment Therapy
