Desenio x Dani Klarić Print Collection
MY ROLE: Project lead for the Desenio x Lone Fox Partnership
SKILLS USED: Marketing Strategy, Project Management, Cross-Functional Team Management, Partnership/Influencer Management, Contract Negotiation
The Desenio x Dani Klaric partnership consisted of a print collection with 12 prints. We partnered with Dani Klaric, an interior decorator and content creator who has an audience of over 3M combined on TikTok, Instagram, and YouTube.
My position as project lead consisted of the creation of the strategy, partner recommendation and decision, outreach, contract process, project timeline creation, and Stockholm Design Studio visit coordination. I was the main point of contact for both Dani’s team and all Desenio internal teams (creative, e-com, IT, operations, PR) to ensure the partnership, content, and print collection came to fruition.
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