Desenio x Sofia Richie Print Collection

FreelanceFull-time

Jun 24

Written By Adri

MY ROLE: Project lead for the Desenio print collection “Studio Hollywood starring Sofia Richie”

SKILLS USED: Marketing Strategy, Project Management, Cross-Functional Team Management, Partnership Management, Paid Social Management, Influencer Management, Graphic Design, Contract Negotiation

The Desenio x Sofia Richie partnership consisted of a print collection with 26 prints featuring Sofia Richie in the prints themselves. The Desenio design team flew to LA to photograph Sofia for the print collection which launched in October 2022.

My position as project lead consisted of the creation of strategy, outreach, contract process, project timeline creation, glam and wardrobe coordination, content and collection direction, and reporting. I was the main point of contact for both Sofia’s team and all Desenio internal teams (creative, e-com, IT, operations, PR) to ensure the partnership, content, and print collection came to fruition.

Results

The partnership resulted in increased brand awareness and sales for Desenio with 18 pieces of content posted on Sofia’s Instagram starting with BTS content of the photoshoot up until launch and post-launch of the print collection.

Organic Impressions

3M+

Organic Likes

90K+

Landing Page Views

15K+

Content

Led all content strategy, requirements, and direction working alongside Sofia to ensure consistent Desenio brand messaging while also staying true to her individual voice. The content consisted of behind-the-scenes coverage at the photoshoot to tease the collection, posts at the time of the collection launch, and continued posts after launch to continue coverage and interest from her audience.

Paid Content

Led paid social strategy, content direction (including image and video editing), and implementation across Instagram, Facebook, TikTok, Pinterest, and Snapchat.