Influencer Partnerships
MY ROLE: Manager of team of influencer coordinators
SKILLS USED: Marketing Strategy, Cross-Functional Team Management, Influencer Management, Contract Negotiation
Influencer partnerships are a pertinent part of Desenio Group marketing efforts. I lead a team working with 50+ influencers each month for the North America market to increase brand awareness and drive direct sales for Desenio Group (consisting of brands Desenio and Poster Store). Boosting influencer content in paid social is also a large part of our partnerships which I implement across Instagram, Facebook, and TikTok.
