Pinterest “hack” promoted pins
MY ROLE: Strategist behind the Pinterest “hack” promoted pins for Central Market
SKILLS USED: Marketing Strategy, Project Management, Cross-Functional Team Management
Central Market grocery store wanted to promote their offerings for the holiday season.
Pinterest was one of the recommended platforms since users go on Pinterest to search for recipes especially during the holiday season. We were able to create these paid pins to both blend in with other Pinterest pins while also catching users’ attention with movement.