Social Media Playbook & Webinars
MY ROLE: Project lead in Sub-Zero, Wolf, and Cove social strategy
SKILLS USED: Marketing Strategy, Project Management, Cross-Functional Team Management, Public Speaking, Graphic Design
Created a complete Social Media Playbook with over 250 pages for Sub-Zero, Wolf, and Cove social media managers across the country. The playbook provided a strategic approach to social channels for the Corporate account and how Showroom social accounts complement the brand presence. This content includes a high-level strategy along with in-depth specifics on how to set up and maintain each social channel.
To supplement the playbook, I led a series of webinars for social media managers across the country and provided ongoing guidance to ensure each individual had the knowledge to succeed in their position and push the brand forward in a cohesive way.
