Projection on the “Leaning Tower of Dallas”

Full-time

Mar 11

Written By Adri

MY ROLE: Digital Strategist behind Choctaw Casinos & Resorts guerrilla marketing stunt

SKILLS USED: Marketing Strategy, Organic Social Strategy

A building in Dallas gained attention after failing to fall down during a planned implosion. It was then referred to as the “Leaning Tower of Dallas” with the city buzzing with talks of when it would fall down successfully.

Our team took the opportunity to create a projection on the building across the street from our offices to use as a marketing stunt for our client, Choctaw Casinos & Resorts.

The projection was only able to be up for less than two hours, but gained a lot of traction in that time with many posting on social and press coverage speaking about how the marketing opportunity came to be.