Brand Guidelines
“Adrienne was the perfect person to help me with figuring out my wellness company's brand identity! She has a special talent of truly understanding the goals & vision I have for the company. She was so attentive during our first call, took notes, asked deeper questions, & really cared about getting a well-rounded vision for the company. I was so impressed!
After she presented the brand identity guidelines, I felt an immediate relief...like a full-body exhale...because she truly understood & articulated the vision I had for the company in the words she used & the aesthetic choices she made.
I've been able to put her expertise into action already with the content I am producing. I cannot recommend her enough!”
- Kelsy, founder of Elää Wellness
The Process
An initial call to align on needs and ensure we were a fit
I sent a custom questionnaire to Kelsy to understand the brand more deeply
I then created the Brand Guidelines based on our conversation and the answers to the questionnaire
I reached out with additional questions along the way
And then presented the Brand Guidelines to Kelsy on a call to fully walk through and share the meaning behind each decision and align on all elements
What the Brand Guidelines Entailed
Brand Overview
Mission & Vision Statement
Brand Values
Brand Voice
Target Audience
Logo
Color Palette
Fonts
Font Variation
Here are excerpts from the Brand Guidelines, but not showing all for privacy reasons 😊
